Lusaka City Council (LCC) has expressed concern over the increasing number of billboards being erected in the city beyond the approved placement timeline.

The local authority has since directed advertising agencies, companies, and clients in the billboard business to adhere to the approved permit guidelines issued by the local authority. 

In a statement made available to ZANIS in Lusaka today, Lusaka City Council public Relations Manager, Chola Mwamba, said that the local authority has urges all advertising agencies dealing in outdoor advertising to conduct their business within the confines of the law and guidelines provided by the council’s Directorate of City Planning.

“As a local authority, we remain resolute to ensure that businesses, including those in the advertising field thrive; however, we wish to state that advertising permits will only be issued to businesses that follow the correct procedures. Any deviation from the approved guidelines will not only disturb the public but also result in loss of revenue for the Local Authority”, Ms Mwamba said.

She further reminded stakeholders that compliance with the regulations is crucial to maintaining a clean and organized city. 

Ms. Mwamba has however encouraged the advertising agencies and clients to work with the local authority to achieve the goal.