Prudential Zambia in Partnership with Prudence Foundation, the community investment have donated $100,000 towards the 2024 Safe Steps Road Safety Zambia Campaign.

The campaign that was launched yesterday in Lusaka, aims to raise awareness and provide easy to understand educational messages on road safety to help save and protect many lives

During a presser today,  the Foundation , which is a branch of the Insurance firm, said it targets to reach eight million people through various activities, such as educating cyclists through cycling events, installing pedestrian crossings at community schools, and sensitizing buses and truck drivers.

Partners present were the Road Transport and Safety Agency (RTSA), Cycling Association of Zambia and the Zambia Road Safety Trust.

This is contained in a statement by  Cycling Association of Zambia ( CAZ ) chairman Andrew Chibwe.